Fans were quick to insist that any rebranding by the club must keep the black and gold and the name “Crew.”Īt the time, Bezbatchenko responded by saying, “The colors Black & Gold and the moniker ‘The Crew’ are critical parts of our club’s identity and have been beloved by supporters since 1996. The prospect of the club dropping “Crew” from the name set off a swift backlash when The Dispatch reported in January 2020 that the team was considering changing its name and colors. Several members of Nordecke leadership did not attend Saturday's MLS match against D.C. Sources told The Dispatch the meeting with the Nordecke resulted in fierce opposition, shouting and one fan accusing Bezbatchenko of being a “traitor.” MORE: Crew supporters’ group Nordecke says members weren’t involved in rebrand discussions ![]() The primary colors of black and gold are in the crest, but the yellow that has been synonymous with the Crew since its inception as the first team in Major League Soccer is less pronounced than the black and white.Ī LOOK BACK: The history of the Columbus Crew ![]() The design is the shape of the Ohio flag with "Columbus" atop the image, "SC" at the bottom between the flag's swallow tails and a large, blocky, white “C” on a black background in the middle of the flag. Rumors had swirled on social media about a potential rebrand since late Friday after team president Tim Bezbatchenko, vice president of marketing Patrice Croci and other front-office staff informed the Nordecke supporters’ group of the soon-to-be-announced name and crest.Īn image of the new primary logo, which The Dispatch confirmed through sources as authentic, leaked Sunday morning. The Dispatch has confirmed that Columbus Crew SC will now be known as Columbus SC - or Columbus Soccer Club - with “the Crew” being a nickname that won’t appear on the official crest but will still be seen as a standalone name around the stadium and on merchandise. The Columbus Crew found itself in a public-relations quagmire Sunday when the team’s new official name and primary logo were leaked by multiple media outlets and fans provided a swift blowback condemning the changes. "The Nordecke is deeply saddened by the decision to rebrand the club, in the process stripping it of its name and heritage.We condemn these changes and, more importantly, the lack of transparency in this process and urge the team to reconsider with meaningful input from the Crew community," the group stated.ĪBC 6/FOX 28 will continue to follow the latest on Columbus Crew SC.Update: The Dispatch has confirmed the Crew is changing its name to Columbus SC, updating its crest, and plans to use "the Crew" as a nickname for the club. The Nordecke, Columbus Crew SC supporters, did not share in the team's excitement for a rebrand. We look forward to revealing those in their entirety in the near future.Ĭrew SC also responded with a hype video on Twitter, teasing to the change. The Crew and the Black and Gold remain at our core, and we continue to embrace and respect our heritage while modernizing our marks as our club and the city of Columbus evolve. The team said full details on the new logo will be released "in the near future." Recently, images have surfaced depicting a new logo for Columbus Crew SC. ![]() The logo, first spotted by Sport Business US correspondent Bob Williams, features a black in gold "C" in the shape of the Ohio flag.Ī spokesperson told ABC 6 Sports Director Clay Hall the "C" stands for "Crew." COLUMBUS, Ohio (WSYX) - Columbus Crew SC confirmed a new team badge is on the way after it leaked online Sunday, but the team's supporters say they condemn the change before it becomes official.
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